Reading 5
The Digital Era
Apple launched Mac personal computer
New technology gave more control
It changed typography
April Greiman
Computer technology as design tool
New wave design
"Transmedia" designer
Rudy Vanderlans and Zuzana Licko
Digital typefaces
New design tool
Experimentation
Edward Fella
Handmade letting
American vernacular
"Do something you haven't done before"
Expressive and playful typography
Muriel Cooper
Design for the screen
Graphic design and computer science tpgether in design
Print designer
"Why you make someting"
Steven Heller
Wrote books
Art directore for New York Times
Stephen Doyle
Typorgraphy experimentation
Art and cammerce
Colors power to connect and communicate
Paula Scher
Typography illustrations
She changed theater advertising
Intuitive designer
Michael Bierut
Bold identities
Writes for design publications
Design and creaivity understandable
John Maeda
Design and technology
Compute knowledge for designers
Writes books as well
Stefan Sagmeister
CD packaging
Pushes and provokes with his work
Opportunity to create something magnificent
Appeared nude
Apple launched Mac personal computer
New technology gave more control
It changed typography
April Greiman
Computer technology as design tool
New wave design
"Transmedia" designer
Rudy Vanderlans and Zuzana Licko
Digital typefaces
New design tool
Experimentation
Edward Fella
Handmade letting
American vernacular
"Do something you haven't done before"
Expressive and playful typography
Muriel Cooper
Design for the screen
Graphic design and computer science tpgether in design
Print designer
"Why you make someting"
Steven Heller
Wrote books
Art directore for New York Times
Stephen Doyle
Typorgraphy experimentation
Art and cammerce
Colors power to connect and communicate
Paula Scher
Typography illustrations
She changed theater advertising
Intuitive designer
Michael Bierut
Bold identities
Writes for design publications
Design and creaivity understandable
John Maeda
Design and technology
Compute knowledge for designers
Writes books as well
Stefan Sagmeister
CD packaging
Pushes and provokes with his work
Opportunity to create something magnificent
Appeared nude
Reading 4
Late Modern/Postmodern
People rebelled against norms
Emphasis towards action and activism
Developments in printmaking
Ivan Chermayeff & Tom Geismar
Logos and branding identity
Abstract design in corporate identity
Design is solving problems
Yusaku Kamekura
Modernism with Japanese aesthetics
Designed logos and posters for Olympics
Originated phrase "corporate identity graphics"
Herb Lubalin
Type as image
Expressive typography
Rejected rules of traditional type
Modernism
Seymour Chwast
Illustration in designs
Uses historical styles
Inspired by comic books, Walt Disney and Victorian type
Push Pin studios
Milton Glaser
Bob Dylan poster
Historic styles, ornament and complexity
Moved past modernism
George Lois
Magazine covers
Advertising campaigns
Wim Crouwel
Typefaces for computer use
Grid systems for museum communications
Dutch design
Walter Landor
Consumer research based designs
Industrial designer before graphic designer
Design as communication
Otl Aicher
Grid based pictograms
Colorful posters and logos based on sun
Swiss design
Michael Vanderbyl
Expanded graphic design into multiple disciplines
Postmodern elements
Peter Saville
Album covers
Conceptual imagery
British
Influenced by early modern typographers
People rebelled against norms
Emphasis towards action and activism
Developments in printmaking
Ivan Chermayeff & Tom Geismar
Logos and branding identity
Abstract design in corporate identity
Design is solving problems
Yusaku Kamekura
Modernism with Japanese aesthetics
Designed logos and posters for Olympics
Originated phrase "corporate identity graphics"
Herb Lubalin
Type as image
Expressive typography
Rejected rules of traditional type
Modernism
Seymour Chwast
Illustration in designs
Uses historical styles
Inspired by comic books, Walt Disney and Victorian type
Push Pin studios
Milton Glaser
Bob Dylan poster
Historic styles, ornament and complexity
Moved past modernism
George Lois
Magazine covers
Advertising campaigns
Wim Crouwel
Typefaces for computer use
Grid systems for museum communications
Dutch design
Walter Landor
Consumer research based designs
Industrial designer before graphic designer
Design as communication
Otl Aicher
Grid based pictograms
Colorful posters and logos based on sun
Swiss design
Michael Vanderbyl
Expanded graphic design into multiple disciplines
Postmodern elements
Peter Saville
Album covers
Conceptual imagery
British
Influenced by early modern typographers
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