The Digital Era
Apple launched Mac personal computer
New technology gave more control
It changed typography
April Greiman
Computer technology as design tool
New wave design
"Transmedia" designer
Rudy Vanderlans and Zuzana Licko
Digital typefaces
New design tool
Experimentation
Edward Fella
Handmade letting
American vernacular
"Do something you haven't done before"
Expressive and playful typography
Muriel Cooper
Design for the screen
Graphic design and computer science tpgether in design
Print designer
"Why you make someting"
Steven Heller
Wrote books
Art directore for New York Times
Stephen Doyle
Typorgraphy experimentation
Art and cammerce
Colors power to connect and communicate
Paula Scher
Typography illustrations
She changed theater advertising
Intuitive designer
Michael Bierut
Bold identities
Writes for design publications
Design and creaivity understandable
John Maeda
Design and technology
Compute knowledge for designers
Writes books as well
Stefan Sagmeister
CD packaging
Pushes and provokes with his work
Opportunity to create something magnificent
Appeared nude
