Late Modern/Postmodern
People rebelled against norms
Emphasis towards action and activism
Developments in printmaking
Ivan Chermayeff & Tom Geismar
Logos and branding identity
Abstract design in corporate identity
Design is solving problems
Yusaku Kamekura
Modernism with Japanese aesthetics
Designed logos and posters for Olympics
Originated phrase "corporate identity graphics"
Herb Lubalin
Type as image
Expressive typography
Rejected rules of traditional type
Modernism
Seymour Chwast
Illustration in designs
Uses historical styles
Inspired by comic books, Walt Disney and Victorian type
Push Pin studios
Milton Glaser
Bob Dylan poster
Historic styles, ornament and complexity
Moved past modernism
George Lois
Magazine covers
Advertising campaigns
Wim Crouwel
Typefaces for computer use
Grid systems for museum communications
Dutch design
Walter Landor
Consumer research based designs
Industrial designer before graphic designer
Design as communication
Otl Aicher
Grid based pictograms
Colorful posters and logos based on sun
Swiss design
Michael Vanderbyl
Expanded graphic design into multiple disciplines
Postmodern elements
Peter Saville
Album covers
Conceptual imagery
British
Influenced by early modern typographers
